Sulphates hide in shampoos as a cheap way for manufacturers to create that rich lather feel. Unfortunately, this ingredient also strips your hair of moisture leaving it dry, brittle and your colour noticeably faded.
Removing this product from your hair care and see the colour stay alive.
Leave The Heat Alone
Heat is one of the biggest causes of colour fading as when your hair heats, the hair cuticle opens and allows hair colour pigments to escape.
We know its hard to stay away from your styling tools so try using the lowest heat setting to protect your hair colour for longer.
Stay Out Of The Sun
It’s especially important in the harsh Australian sun to stay out of direct sunlight however if it’s unavoidable at least try to stay in shaded areas or wear a hat to protect your hair.
The chemicals in hair dye can strip your hair of its natural moisture and damage hair cuticles which leaves your hair more vulnerable to heat and allowing any hair product you add to absorb deep down and cause more damage and colour dullness.
By improving your hairs moisture and strength with more hydrating products you can protect and smooth your hair cuticles to prevent damage and colour-fade.